Opportunities for retailers to improve alignment and more effectively engage consumers
In late 2016, CashStar partnered with NAPCO Research, the parent company of Total Retail, to identify how in sync retailers are with consumer promotional preferences. This report features findings from the research and recommendations for ways retailers can better align their use of incentives to improve program results. The report answers questions addressed by the research such as:
- What promotional programs do consumers prefer?
- How aligned are consumer and retailer promotional program preferences?
- How do promotional preferences differ based on the depth of the consumer relationship with the retailer?
- What drives consumer and retailer promotional preferences?
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