2015 Digital Gifting Benchmark Study

RSR analysts evaluated the digital gifting programs of 100 top retail and restaurant brands in the comprehensive study “Digital Gift Cards: A Key Indicator of Omni-Channel Alignment.” Download the study to find out which brands are leading the way and where there’s opportunity for improvement.

Methodology and More

RSR compiles a list of top brands from the Internet Retailer 500 and Nation’s Restaurant News Top 100. A combination of factors then drives the selection of 100 brands that are more likely to be oriented towards gifting opportunities, mainly focused on the verticals below:

  • Computer & Electronics
  • Department & Big Box
  • Fashion & Apparel
  • Grocery & Convenience
  • Health & Beauty
  • Home Goods & Furnishings
  • Outdoors & Sporting Goods
  • Restaurants - Casual Dining
  • Restaurants - Fine Dining
  • Restaurants - Quick Serve
  • Specialty Retail

In Addition...

In a follow up to the benchmark study, Total Retail hosted a webinar in October 2015 that featured Nikki Baird and Steve Rowen from RSR Research, as well as CashStar’s Anne Klein discussing findings from the study.
View the Webinar >


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