Brand Mavens: How to Connect with Today’s Most Powerful Shoppers
Retail is in the midst of unprecedented change, resulting in uncertainty and fierce competition. Recently, a new type of shopper has emerged who is transforming retail: Brand Mavens. They wield significant influence over other shoppers and have tremendous purchasing power. At the foundation of their influence is their use of “branded currency” or a single, unified way to manage all purchasing interactions with a brand across channels and devices, combining digital gift cards, loyalty rewards, coupons and other offers.
View this webinar to access the findings of the new Executive Report that spotlights the key characteristics and profiles of Brand Mavens and what you should be doing to capture mindshare of this critical, new consumer to succeed in the rapidly changing world of retail.