Case Study

Sephora Drives Eight Times Faster Digital Gifting Revenue Growth with CashStar

Prepaid Commerce Takes Omni-Channel Strategy to the Next Level

Sephora is a visionary beauty-retail organization offering a unique, open-sell environment in 1,780 stores in 29 countries worldwide, along with Sephora.com and the Sephora to Go mobile app. As the company sought to differentiate its omni-channel strategy, it turned to CashStar’s prepaid commerce solution. Leveraging CashStar Commerce, Sephora was able to offer personalized gift card experiences across all channels, including its website, mobile and in-store. The results were immediate:

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