2014 Digital Gifting Benchmark Study

About the Study

As digital gifting programs continue to become more advanced and widely adopted, RSR analysts Nikki Baird and Steve Rowen evaluate and analyze how retailers are, and aren’t, taking advantage of digital gifting. In their fourth benchmark study in five years, “Rewriting the Gifting Rules in the Omni-Channel Age” RSR reveals who the 2014 digital gifting leaders and laggards are based on the ranking of 97 top online retailers and offer 12 rules to help guide future success.

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Go Deeper Into Your Ranking

If your digital gifting solution was evaluated in the report, contact CashStar to gain access to your evaluation results, review the findings and learn ways to improve your program.

See How Your Offering Compares

Not ranked? No problem. CashStar can help evaluate your program based on RSR criteria. 
Contact us to schedule a consultation today.

View Webinar to Learn More

In this webinar, “Omni-Channel's Next Frontier: Driving Deeper Consumer Engagement with Digital Gift Cards,” you will learn about findings and recommendations from the exclusive RSR Research benchmark study from leading retail expert Nikki Baird. Plus you will hear about innovative case-study examples that show how digital gifting drives deeper engagement and incents purchasing behavior among omni-channel shoppers.

Joe Skorupa, Editorial Director, RIS News

Nikki Baird, Managing Partner, RSR
Gary Lombardo, Vice President of Marketing, CashStar

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Methodology and More

RSR starts with a compiled list of top retailers from the Internet Retailer 500 and Nation’s Restaurant News Top 100. Then a combination of factors drives the selection of 100 retailers with brands that are more likely to be oriented towards gifting opportunities.

13 Sectors Evaluated:

  • Apparel
  • Beauty
  • Books/Music
  • Computers/Electronics
  • Department Stores
  • Footwear & Accessories
  • General Merchandise
  • Hardware/Building Supply
  • Home Goods and Furnishings
  • Quick-Serve Restaurant
  • Restaurant
  • Sports & Outdoors
  • Toys & Games

22 Criteria, including:

  • Discoverability
  • Personalization
  • Mobile purchase optimization
  • Delivery speed
  • Timeliness of receipt
  • Mobile wallet integration
  • Ease of redemption
  • Loyalty and marketing program integration
  • and 14 more!